Pan Macmillan: Research and Audience Development

Pan Macmillan

The Literary Platform has worked with Pan Macmillan since 2011. Initially working on content strategy for the redesign of its website, The Literary Platform has since worked with Pan Macmillan on a number of research projects looking at audience development, digital discovery and understanding reader behaviour in the online environment. Pan Macmillan was named Publisher of the Year in 2015.