App Market Immersion Day

Hachette (UK) invited us to produce an in-house immersion day to support their on-going evaluation of the app market and to explore opportunities for future development.

We programmed a mix of learning and workshop sessions. For the learning sessions we brought in external speakers who shared their expertise in:

• Global trends and regional variations in the app market

• Existing platforms and emerging technologies

• Digital project management and rapid development models

We also facilitated a workshop focused on generating ideas for new products and services around Hachette’s key properties and publishing strands.

The event was attended by editors, digital producers, marketing and publicity teams from across Hachette’s publishing houses.