Working with award-winning novelist and cross-platform writer, Kate Pullinger, to publish her backlist as ebooks.
Development of online audience engagement strategy to meet RSL’s business objectives.
We pulled together experts from the fields of publishing, digital writing and interactive TV to discuss the rise of digital publishing and what it means for authors, readers and publishers.
High profile launch campaign with celebrity ambassador for Words for Life, a new children’s literacy site aimed at parents.
A communications strategy to support Cyclepedia for iPad, and management of relationship with Apple in order to lever promotions and marketing activity.
Devised and managed the consumer media and social media campaign and managed the media partnership with The Guardian, liaising with its editorial, events, advertising and bookshop teams.