The Bookseller and The Literary Platform are pleased to announce the final line up for the third annual FutureBook Innovation Workshop on 30th May 2013 at the London offices of global marketing and technology agency LBi.
The speakers for this year’s workshop are:
- Nick Perrett, group strategy and digital director, HarperCollins
- Bobette Buster, story consultant for Pixar, 20th Century Fox and Disney
- Sara O’Connor, editorial director print and digital, Hot Key Books, Bonnier
- Dan Franklin, digital publisher, Random House
- Julian McCrea, managing director, Portal Entertainment
- Simon Gill, executive creative director, LBi
- Cate Cannon, head of marketing and digital content, Canongate
- Jodie Mullish, senior marketing manager, Pan Macmillan
- Simon Meek, creative director, The Story Mechanics
- Alyson Fielding, md of Pyuda
- Tim Wright, digital writer
- Lucy Heywood, co-artistic director, Stand + Stare
- Joanna Ellis, associate director, The Literary Platform
- Matt Locke, director, Storythings
- Mike Exon, lead content strategist, LBi
- Sophie Rochester, founder, The Literary Platform
- Philip Jones, editor, The Bookseller
- Gareth Jones, global brand and marketing director, LBi
The half-day seminar will look at how existing and new publishers can innovate and take charge of the digital disruption, showcasing recent innovations in storytelling and publishing.
The annual event, programmed by The Literary Platform, will explore innovations in story interaction: gestural interactions, shared experiences and inter-authorship; innovations in business methodology and post-digital innovation.
As well as hearing about innovative projects from publishers, delegates will learn from other industries working with narrative and engage in bespoke workshops.
Screenwriter and Pixar story consultant Bobette Buster will lead a 45 minute workshop in building stories, while there will be analysis of how big brands such as Microsoft use compelling narrative to create communities and sell products.
BAFTA winner Alyson Fielding will show how her latest project combines print books and technology, while Portal Entertainment will demonstrate how crime stories might mutate and change depending on the reader’s gestural responses.
Founder of the Literary Platform Sophie Rochester said: “The line up for this year’s FutureBook Innovation Workshop demonstrates how publishers and others are thinking increasingly innovatively about audience interaction with stories, how digital can help publishers and writers find and better understand their readers, and look at experimentation in the post-digital era. These are exciting projects which to help inform delegates on innovative approaches and ways of thinking.”
Philip Jones editor of The Bookseller and founder of FutureBook added: “As we increasingly need to think beyond the e-book, it is essential that publishers equip themselves with the skills to innovate, and open themselves up to the way digital might change the way stories are sold and content is delivered. We’ve asked practitioners to give us their hands on advice, share their experiences, and workshop some new ideas.”
The event, which takes place on 30th May from 1pm, is being run as part of Digital Shoreditch, an annual celebration of the outstanding creative, technical and entrepreneurial talent of East London and Tech City.
The event will take place at Marketing magazine’s Digital Agency of the Year LBi in their offices on Brick Lane. For more information or to book your place, visit www.eventsforce.net/FIW13.
Event Date: 30th May 2013, 1pm – 5:30pm
Venue: LBi, 146 Brick Lane, London E2
Tickets: £129 – booking essential: www.eventsforce.net/FIW13