London: A City Through Time

Sophie Rochester, Founder, The Literary Platform

Developed from Pan Macmillan’s London Encyclopaedia by Heuristic-Media Ltd in partnership with the Museum of London, the ‘London – A City Through Time’ iPad app is probably the most advanced and complete portrait of London ever produced.

Offering an indispensable reference to the 2000-year history of the world’s most complex city, it boasts over 6000 articles on the capital’s museums, statues, buildings, streets, trades, people, parks, rivers and more. Over 2000 rare prints and photographs. Thirty-five video documentaries and clips from the archives of the British Pathé movie library.

Historic panoramas of the city from the 17th century to the 19th century – all viewable as high-definition zoom-able images, plus 70 gyro-controlled 360° views of the capital’s grandest sites. There are wonderfully detailed spin-able artefacts from the Museum of London, from a prehistoric trepanned skull to costume shoes worn by Anna Pavlova. It has audio tours to the haunts and hideaways of robbers and royalty from London’s official Blue Badge guides, and a unique history by tube stop section to let you know what’s above ground when you’re under it. Linking everything is a synchronised timeline to help navigate with unprecedented ease through every aspect of London’s deep and amazing history.

The app includes the full text of the London Encyclopaedia with almost 6000 entries covering every street, square, building, person and event of interest in over 2000 years of London history.  London – A City Through Time takes this seminal encyclopaedia to a new level with maps, a wealth of imagery, interactive timelines and a My London section where famous London-lovers such as Jeffrey Archer, Renée Zellweger, Michael Nyman and Michael Palin have pinpointed a place in London they love.

James Long, Editorial Director – Digital, Pan Macmillan said today,

“We are thrilled that The London Encyclopaedia has been brought to life in such an enthralling way on the iPad. This is the perfect app for anyone who loves London. Reading an encyclopaedia has been reinvented, making it an interactive, multimedia, fully connected experience. Heurisitic, with their creative vision and background in entertainment media, were the perfect partner for Pan Macmillan to realise the full potential of this definitive book as an app.”

Heuristic Media also created the stunning Cyclepedia app, and most recently the Monty Python: Python Bytes apps.

LONDON­ – A City Through Time is a new app for iPad, developed from Pan Macmillan’s London Encyclopaedia by Heuristic-Media Ltd in partnership with the Museum of London launches 5th July 2012

London – A City Through Time is available for £9.99/ $13.99 from the App Store on iPad.

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