The Royal Society of Literature approached us to work with them on developing their online audience engagement strategy in the lead up to the re-launch of their website. The strategy had to support the RSL’s business objective of attracting new audiences whilst not alienating existing members and fellows, and it had to be manageable within their existing resource.
We started by conducting a full audit of the RSL’s existing online presence, delivering a series of recommendations which covered: messaging and tone of voice, content strategy, the brief for the new website, writing SEO-friendly copy, and leveraging social media more effectively.
Over a six month period we worked with the team at the RSL to implement these recommendations, providing creative input and embedding work processes that would support their work in the long-term.
We also provided PR support for two of RSL’s key annual activities, the AGM and their publication RSL Review, securing extract placement for the latter.