Cyclepedia for iPad

Heuristic Media

Heuristic Media and Thames & Hudson launched the Cyclepedia app in December 2011 – a fully interactive collection of 100 bicycles that changed cycling history.

From the suitcase-sized Skoot to the Olympic Gold medal-winning Lotus Sport 110, every bicycle is displayed in stunning clarity and technical detail. 360º spins and 20 times magnification of each component allows you to compare and appreciate all the elements of this rich celebration of cycling culture, innovation and design.

Selected from Michael Embacher’s unique collection of over two hundred bicycles, Cyclepedia recounts each one’s fascinating story. It also includes video clips, original brochures, contemporary advertising, engineering drawings, rare stills and links to manufacturers’ sites.

We worked with Heuristic Media to devise a communications strategy to support the launch of it inaugural app Cyclepedia for iPad, and to manage the relationshop with Apple in order to lever promotions and marketing activity. In 2012, we also worked with Heuristic to promote Cyclepedia in Germany and France to support the launch of its German and French translations.

As well as getting App of the Week and New and Noteworthy, Cyclepedia also featured in Apple’s 2013 advertising campaign for iPad.

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