Thursday 26th May 2016


The Literary Platform Twitter Feed Tweet This

Cinderella App

Review by Miranda West

iPod Touch app   iPad app   iPhone app   

Production credits: Nosy Crow

Launch date: 13 September 2011


Nosy Crow

Cinderella is the second 3-D fairy tale app to be released by independent publisher, Nosy Crow. Their first, The Three Little Pigs, stormed the book app charts and continues to sell on, entertaining children (and their parents judging by the tweets) across the globe.

We were curious to see Nosy Crow’s take on this children’s favourite – as it sure ain’t the only Cinderella app in the store. But with Kate Wilson’s assurance that Nosy Crow have ‘taken interactive storytelling to the next level’ this time, we put our concerns to one side and straightened our tiaras…

With its high-production values, Nosy Crow’s Cinderella is an entertaining and visually lavish retelling of this classic fairy tale. Once again, illustrator Ed Bryan has created a stunning visual landscape in his own inimitable style: quirky, contemporary and wonderfully detailed. Using the same illustrator has created a nice symmetry with their Three Little Pigs app. An original score by BAFTA award-winner Robin Beanland adds drama and emotion, as well as a timeless quality ensuring that even as technology dates, the app won’t.

Cinderella herself is likeable and pretty in an understated way, while her stepmother and sisters have all the hallmarks of pantomime dames. The fairy godmother is an interesting mix with the looks of Angela Landsbury and the voice of a 5-year-old (takes a little getting used to).

What is evident is that Nosy Crow put children and their desire to read and engage with the story at the heart of their book apps, and perhaps this is key to their success as a publisher.  Of course, kids have the option to  read the book themselves, but there are other interactive features that will help emergent readers connect with the narrative, such as helping Cinderella collect pumpkins, mice and flower pots for the Fairy Godmother or get her step-sisters ready for the ball.

The wonders of the device really come into their own as you change the colour of Cinderella’s ballgown, and for those people with an iPad2 or iPhone4, you can even use the device’s front-facing camera to appear in some scenes in the story.  As Wilson says, ‘Our touch-triggered activities aren’t part of a games pack. Instead, they are a seamless part of the narrative, which makes for an exciting reading experience that is different every time.’

Children will find navigation simple enough with a discreet ribbon marker acting as a drawer for thumbnails of each page so they can go forwards or backwards with ease. And once again, a flashing blue spot gives prompts to young readers.  Compared to The Three Little Pigs, this book app seems to have a touch more drama, movement and – dare we say – substance. All of which will certainly help it rise swiftly to the top of the pile of Cinderella book apps, and most likely, to the top of the book app charts.

Nosy Crow is a London-based children’s book and app publisher founded in 2010 by veterans of the children’s publishing industry. In 2011, Nosy Crow will publish 26 books for children and young adults, as well as 4 interactive book apps for children. You can follow Nosy Crow on Twitter: @nosycrowapps, and MD Kate Wilson @nosycrow.


Tags: , , , ,


One Response to “Cinderella App”

  1. Nosy Crow releases updated storybook apps Says:

    June 11th, 2012 at 11:00 pm

    […] with the  audio reading. The multi-awarding winning 3D Fairytale apps The Three Little Pigs and Cinderella, and highly-acclaimed Bizzy Bear apps, Bizzy Bear on the Farm and the upcoming Bizzy Bear Builds a […]


  • The Literary Platform RSS feed The Literary Platform Facebook Fan Page The Literary Platform Twitter Feed The Literary Platform LinkedIn Profile The Literary Platform Google Plus account Contact The Literary Platform by email


The Literary Platform magazine covers current thinking about books and technology and innovative projects that blend the two. TLP Collective also works across both sectors to deliver interesting digital projects - visit

  • Read about the Literary Platform here »
  • Contact the Literary Platform here »

Join our mailing list for regular updates:



Job Opportunity: Senior Creative Producer at oolipo

oolipo are looking for an energetic & experienced story producer to help them craft experiences that reimagine storytelling for their digital more »

Joanna Ellis steps down at The Literary Platform, Miriam Robinson joins as Associate Director

Joanna Ellis has stepped down from her role as Partner at The Literary Platform after four years at the consultancy. more »

Episodic publishing back in vogue: Julian Fellowes launches episodic publishing app

Serial episodic publishing, a mainstay of publishing in Victorian literary magazines, is back in fashion due to 21st century technology*.